It wasn’t until the path ahead went completely dark that author and entrepreneur Joel Steele realized he had the power to turn the light — and his life — back on. His moment of reckoning came in a place most people never expect to find themselves.

“I was asked to choose which jail cell I wanted to be in. And I thought to myself, I can’t believe that my choices are limited to this,” Steele said in a recent interview. “People have the power to flip their own script and change their narrative.”

Life Switch: How to Experience the Power of Living ON by Discovering Your Potential, Passion, and Purpose

In his Amazon #1 New Release, Life Switch, Steele retraces his candid story of resilience and reinvention, from narrowly avoiding jail time, bankruptcy and death, to ultimately finding professional success and even an NBA championship ring. Blending unflinching personal narrative with practical advice, he reveals strategies for unlocking potential, rediscovering passion and transforming adversity into purposeful opportunity.

“My theory is we’re all wired for success, fulfillment and happiness. But you have to provide the power. You have to flip the switch on,” he said.

Life Switch serves as a roadmap for readers seeking change, offering guidance on how to “flip the switch” and fully engage with life’s possibilities. Steele’s journey illustrates that fulfillment is not a matter of luck but of mindset and action.

To underscore his commitment to giving back, Steele has pledged to donate $1 million to charity if Life Switch reaches one million copies sold. For Steele, the pledge is more than a sales goal — it’s a statement about the ripple effect of positive change.

“When people flip their switch, they don’t just change their own lives,” Steele said. “They impact their families, their communities, and ultimately, the world. This pledge is my way of sparking more positive light in this world.”